Following on from an excellent blog post about Pattern Pricing by my friend Ruth Brasch, it got me thinking about pattern pricing and the way the industry is moving. I’ll add links for Ruth’s post and also a post she references which goes through survey results of how long it takes to carry out each part of the pattern development and it’s a scary number. (links to all sources below on this page).
Like Ruth, I’m against the pay what you can model. Why? Because it appears in many cases to be a stealth method to up the lowest price (which is higher than the norm) and then add more expensive options. I like that it gives people choice, but 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗽𝘂𝘁 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗽𝗿𝗶𝗰𝗲𝘀, 𝗷𝘂𝘀𝘁 𝗱𝗼 𝗶𝘁. I’ve put my prices up and I’m happy to have made that choice. My work has value, I have value and if you want the pattern, then buy it. If you don’t, that’s cool too. I’m not out to please everyone, it’s not possible.
I’m all for being flexible, but I did have someone give me a sob story about not being able to afford the pattern, gifted it to them and saw photos of them knitting it while on holiday in Barbados. I sat at home in Cumbria with no holiday. Did I get some exposure? I suppose I did, but not from anyone who buys patterns.
Looking at the figures in the article by Thread and Ladle, the minimum number of hours involved in creating a good quality knitting pattern for a sweater is 53.1 hrs, the maximum in her survey being 113.65 hrs. That’s NOT including yarn, the cost of Tech Editing, needles, notions, tools, website, email service, marketing the pattern, graphics, Ravelry fees, Paypal fees, models, schematics, time spent testing and answering testers questions.
To cover all that, and have some actual income for me, that means a minimum number of pattern sales of 350 to 760 per sweater pattern.
Sari Nordlund has an interesting chat about pattern pricing on her YouTube channel, what income she makes and what patterns are worth designing for her.
She’s very open and honest about it, so give it a look. Link below.
I appreciate money is tight for many people, but designers also need to make a living and cover their actual costs. There are lots of free patterns, sales and other promotions and we always discount a pattern on it’s launch with a bigger discount for email subscribers.
The amount of work is considerably more than most people think and to market your pattern effectively, you should spend double the time it took to create it. Adding more time to the calculations.
As someone who loves to knit garments, to wear and for pattern designing, it’s a sobering thought.
It’s not like I take the easy route out, I always go up to the larger plus sizes and add tips on how to upsize even more. It doubles the Tech Editing costs because there are more numbers, measurements and stitch counts to be checked. As a curvy woman, it’s important to me that I produce patterns that a woman of any size can wear, but it comes at a price.
Do I stick to accessories for a quicker win, or plod on with garments and hope that at some point, more of them will reach that magic number of sales?
I knitted myself a hat, a plain 1×1 rib with a folded brim and simple crown decreases. A few people that have seen it would like me to write up the pattern because they find a basic knit (where someone else did the maths and all the measurements etc) to be relaxing as well as satisfying. Is that you as a knitter?
With my silly, British sense of humour I called it Ribbed for your Pleasure as a working title. To be fair, it is ribbed, it is relaxing, it is a pleasureable knit and requires very little headspace, just follow the directions and it works every time.
I suppose the only tricky bit for a new knitter is the folder brim, but they could just whip stitch or graft that later, making sure to retain the stretch in the fabric. Or go with the shorter brim option and not fold it.
The name, Ribbed for Your Pleasure, amused my teenage inner self and made me smile. But is it likely to offend in a year when so many people are determined to be offended by anything and everything?
I don’t want to add to the strife, but then I don’t want to be something I’m not. I do have a silly sense of humour. Wit and puns amuse me which is why I love QI and other similar shows which play with words.
A new collection coming in the New Year, a fresh start for 2021
I will be launching a new range in the New Year, this news is exclusive to you and hasn’t been talked about elsewhere. I wanted to design a range of basic knits that anyone could make with enough information for a beginner, links to tutorials and other helpful information. But, with all of the maths and measuring done for the experienced knitter who just wants a break for modifying this, or making up their own thing. To relax, de-stress and enjoy the process of knitting an easy item.
As I live near Ulverston, which overlooks the beautiful Morecambe Bay and sits just outside the Lake District National Park and World Heritage site, I am fortunate to enjoy beautiful views every day. I wanted to celebrate an area that doesn’t have masses of tourism, but is less than 30 minutes from the Lakes and has all of the beauty.
I’m toying with the idea of calling the collection Bay6 (a play on basics obviously) but also to celebrate the area where I live, work and which inspires me every day.
What do you think?
Do I stick with my cheeky pattern name for the hat?
Do you like the idea of Bay6 and the join celebration of basic, relaxing knitting and the beauty of Morecambe Bay?
Let me know your thoughts, I’d like to hear them, either by email to email@example.com or message me on social media @woollymadlydeeply on IG, lor-artemis on Ravelry.com.
Captivating Cathedral Cowl Pattern Released, don’t miss it
The Cathedral Cowl Pattern Released today has a 15% discount with the code Cathedral, but if you’re a newsletter subscriber, you’ll get an exclusive code for 30% off the cowl and the matching hat. For 15% off right now, use code Cathedral
The gothic arch cables give an architectural twist to a simple accessory, available in two widths but with instructions on how to make wider or narrower, the Cathedral cowl is a great unisex garment. Make it in a neutral colour for men and go with your Wow colours for ladies.
The cowl is knitted in the round and worked bottom up, the cables are easy to follow and every other row is just knit the knits, purl the purls, very easy. The yarn I used is available in our store and is machine washable on a wool wash.
Launch offer 15% off the Cathedral Cowl pattern with code Cathedral, offer ends 16th November at midnight GMT.
Newsletter subscribers will get a code for 30% off the hat and the cowl in an email later today with a reminder a couple of days later, so you don’t miss the code, you can sign up here
About this design – I wanted to make a cabled Cowl and was inspired by the gothic arches of cathedrals used in the design of my Cathedral Cables Hat. The upper and lower borders are knitted in a simple rib pattern.
Measurements Size based on 5mm/US8 needles for body of cowl Slimmer Cowl Size 1 Wider Cowl Size 2 Circumference unblocked, it will stretch when worn and during blocking for wool yarns. 22 inch/56cm (33 inch/84cm ) circumference Height of cowl 9 inches / 22.5 cm, 9 inches / 22.5 cm Yardage – 210-340 yds
Written instructions The cowl is worked in the round using either circular needles or double pointed needles (dpns) and worked bottom up. Instructions are charted and written line by line.
The diamond cable pattern features cables, a texture pattern in the centre of the diamonds and a reverse stocking stitch background to make the cables pop. It matches our Evergreen Hat pattern. It’s a quick knit worked in the round from the bottom up.
A note on sizing: The cable pattern itself is VERY stretchy, as is the ribbing with this yarn. It will easily fit between a 17 inch neck circumference and up to a 23 inches, you can add pattern repeats to make the cowl wider and I have included instructions for that. The smallest size will be a neat fit on my Dad who has a 25 inch head circumference but the 2nd or 3rd sizes worked very well on him.
Tension/Gauge: Lightly Stretched Ribbing: 20sts x 32 rows = 4in/10cm sq Ribbing Unstretched: 32 sts x 32 rows = 4in/10cm sq Body of Cowl using larger needles in cable pattern unstretched: 16sts x 27 rows = 2.25in x 4in/5.5cm x 10cm 20st x 28 rows using 4mm needles and dk yarn in stocking stitch
Measurements Size 1 18-22 inches, 46-59cm Size 2 22-26 inches, 56-66cm Size 3 26-30 inches, 56-76 Body Circumference Unstretched 18 inches/43cm 22.5 inches/57cm 27 inches/68.5cm Rib Circumference Unstretched 17.5 inches/33cm 22 inches/56cm 26.5 inches/67cm Height of cowl 11 inches/28cm or 7 inches/18cm for shorter cowl for all sizes
Episode 100 of Knitting Across the Pennines 22/10/2020
Episode 100 of Knitting Across the Pennines aired last night, we had a lovely natter in our Facebook group and the video is now on YouTube.
I can’t believe this is our 100th live craft and natter. We chat about WIPs, FOs and Emma prepared a bundle of patterns based on parties, celebrations, 100 and anything that made her laugh. The knitting Octopus was super cute.